1. Infrastructure Enhancements

To accommodate the growing number of visitors, significant infrastructure projects are underway:

• Caticlan Jetty Port Renovation: Plans are in place to renovate the main gateway to Boracay, the Caticlan Jetty Port, to improve the arrival and departure experience for all visitors.

• Boracay-Caticlan Bridge Proposal: San Miguel Corporation has proposed a 1.2-kilometer bridge connecting Boracay to the mainland of Panay. As of February 2024, this project is under negotiation and has been included in the Department of Public Works and Highways funding for Public-Private Partnership infrastructure projects. Upon completion, travel time between Iloilo City and Boracay will be significantly reduced.

2. Tourism Initiatives

Efforts to revitalize tourism include:

• Cruise Tourism Expansion: Local government units anticipate a boost in tourist arrivals with the rise of cruise tourism in Boracay. Seventeen cruise ships are scheduled to visit in 2025, nearly doubling the previous year's figure.

• Rebranding and Marketing: Stakeholders are working to shift marketing efforts to portray Boracay as a fun, relaxing, and welcoming destination, increasing the number of events and activities to attract more visitors.

3. Sustainable Tourism Efforts

Boracay’s commitment to sustainability is evident through:

• Green Transportation: The Department of Energy donated 200 electric tricycles to the local government to promote eco-friendly public transportation, reducing the island’s carbon footprint.

• Environmental Regulations: Strict environmental rules for hotels and businesses have been implemented to ensure sustainable tourism practices, preserving the island’s natural beauty.

4. Cultural Events

The Boracay Ati-atihan festival in January 2024 witnessed a record-breaking number of tourists, with 36,741 people participating. This festival celebrates the cultural heritage of the Ati indigenous people and is set to be elevated as a major tourism attraction for the island starting in 2025.

These developments reflect Boracay’s dedication to enhancing visitor experiences while preserving its natural and cultural heritage. Whether you’re a first-time visitor or a returning traveler, the island’s ongoing improvements promise a more enjoyable and sustainable stay.